Industry Solutions
Retail
With every purchase, retailers have a chance to know more about their customers. This knowledge, if well collected, analyzed and structured can turn into an asset with far reaching effect.
Data collected on reasons for purchase, products that usually sell together, price points that make a difference is all valuable if collected, analyzed and mined for trend.
Typical applications of data mining in the retail industry include:
- Promotion Management.
- Loyalty Program.
- Distribution & Logistic Optimization.
